Marketing Analysis / Implementation
Keep your websites on track and in perspective
Industrial Marketing Resources square one is a marketing analysis. Now there is no great secret to our analysis—we ask a lot of questions. Where our talents lie are in knowing what questions to ask. Both the general and the specific variety. The following are examples of some basic queries:
- What is the goal of your website?
- To initiate a direct online purchase?
- To establish a direct contact?
- To educate?
- To serve existing clientele?
- What is the dynamic of your product/and or service?
- Who are you trying to reach?
- What's the demographic of that audience?
- What differentiates that product or your business?
- What are the regional implications?
- What are the international implications?
- Who is the competition?
- How are the successful ones doing it?
Where IMR really shines is at the industry specific level. We’ve been in the industrial marketing trenches for over twenty years now. We have been marketing intimate with just about every type of industrial manufacturing and distribution company there is––and many times at that. Is your buying influence a design engineer, mechanical engineer and/or a plant engineer? Do your markets include the OEM, MRO or process industries? Is prototype tooling capability important to landing your targeted OEM manufacturers? Can we represent you with overseas production capability? How important is design and application assistance in the selling cycle? We know exactly the questions to ask; as stated, we’ve been there many times before. That’s what thousands of fact finding meeting will do for you.
We mix your answers with a competitive analysis of your competition, a web assessment of your current site, our deep knowledge base, proven industrial convention/best practices and then apply our innovative industrial souls.
That’s how Industrial Marketing Resource develops the best marketing plan for your company.