Search Engine Optimization

Make sure your site is being shown to the right traffic

Search Engine Optimization (SEO) for the Industrial Goods or Services Company

There are many components to achieving high organic/natural ranking on the Search Engines. There are no easy solutions and––no matter what anyone tells you––there are no guarantees. And buyer beware; for here doing nothing, can seem as something. We feel, regardless of the marketing value, that most of the SEO parts outlined as services by so many firms, should be handled as a matter of course. So here we represent just the major meat and potato components of industrial SEO. This is where Industrial Marketing Resource, can make a sizable difference.

Content – or as the competition puts it “keyword research”

Content is the most important aspect of any site, from both a user and SEO perspective. It goes way beyond keyword research. For example: Our proprietary database of industrial search strings contain 116,661 unique bearing search phrases; of which, 92,325 were only searched on one time. That would be because those searches are very specific. These are long tail search phrases, and they are the absolute gold standard. They usually look something like this:

  • 8X14X4MM FLANGED BEARINGS
  • 7MM ID MINIATURE BALL BEARING
  • 75 MM INSIDE DIAMETER BALL BEARING
  • 6MM BORE ANGULAR CONTACT BEARING
  • 9.99MM ID BORE SEALED BEARING

These searches speak loudly of technical influences, who apparently know exactly what they want. These should be exactly the influences you want. There is no keyword research that can get you this. Not saying that keyword research doesn’t have its place; it most certainly does. To that end: our proprietary database of over 40 million industrial search string phrases, puts us squarely in the keyword research catbird seat. Be assured, that no other Industrial Marketing firm can touch us here. At the same time, our experience and expertise at deep content development and delivery––for both proprietary and custom manufacturers––will connect your product with those long tail search phrases, thus reaching the gold standard of buying influences that they represent.

Backlinks

Simply, backlinks are outside websites that link to yours. The search engines (especially Google) love them, correspondingly, they are a significant component to their search algorithms. Think of them as votes for your website. Not all backlinks are created equal––ideally you would like similarly themed sites that themselves have a lot of backlinks, to link to yours––but almost all are valuable. Now the problem with getting backlinks for industrial companies, is that there are few hobby groups, clubs and whatnot that are usually associated with them. In other words, in the cold, cold world if industrial manufacturing, getting backlinks is no easy task. The good news is, that it is no easy task for the competition either. The playing field is equal. If you were a bicycle or guitar manufacturer you would need the proverbial boatload of backlinks to compete. In our realm, a couple of solid ones can make a huge difference.

Industrial Marketing Resource will:

  • Analyze your company’s relationships, and help you to parlay some of those relationships into links to your site.
  • Create and implement a directory backline strategy.
  • An analysis of your competitions backlinks will give us yet more avenues pursue.
  • When it comes to the holy backlink, no stone is to be left unturned.

Grow the Site

Search Engines have a positive bias for sites that consistently change and grow. There is much outdated information on the web and to search engines, such as Google, well they are abhorrent to represent that data, especially at the top of the search results page. One of the few ways, that a search engine can try to determine if a site is outdated or not, is to see how long it has remained exactly the same. If nothing has changed whatsoever over an extended period of time, to their minds, there’s a good chance that site is past its prime. So the other side of this coin, is that the sites that change and grow all the time; well, no one’s going to update and grow a dead site now, are they?

Industrial Marketing Resource, with your company, will create an intelligent schedule for growing your site.